Extended step description

This step structures the start of every initiative. Instead of jumping into random tasks, you define the context first: business goal, owner, status and delivery frame. That gives the team a clear understanding of why the project exists and what success looks like.

Step benefits

• Clear project goal and direction from day one.
• Faster decision-making thanks to explicit ownership.
• Less launch chaos and fewer ad-hoc scope changes.
• Better communication with team members and stakeholders.

How to implement this step

• Use a project name everyone understands immediately.
• Define one or two measurable outcomes.
• Assign a clear owner for pace and priorities.
• Set initial status and first review milestone.

Example scenario

The team starts a “New client onboarding” initiative. On day one, ownership, expected outcome and completion criteria are already clear.